Project „Innovative omnichannel – IOM ”
„The project is financed from the Small Projects Fund (SPF) under the Interreg VI-A IPA Program Croatia-Bosnia and Herzegovina-Montenegro 2021-2027.“
Final Recipient (FR2)
HIT PROPERTY MANAGEMENT d.o.o., Kralja Zvonimira 3, 88000 Mostar, BiH
OIB (IBDP): 4227950740000
e-mail address: info@mostarpropertymanagement.com
Telephone: +385 91 570 0104
- Project summary
The company HIT PROPERTY MANAGEMENT d.o.o., together with partners SINBIA DOO and Maic d.o.o., is implementing a project “Innovative omnichannel – IOM”, reference number 2024-SPA1 055, in accordance with the project application submitted under the program “EmBRACE (Enhancing MSEs sustainaBle gRowth And CompEtitiveness)” which is conducted under Interreg VI-A IPA Croatia – Bosnia and Herzegovina – Montenegro 2021-2027 and is under the jurisdiction of the Croatian Agency for Small Business, Innovation and Investment; HAMAG BICRO.
Project goal is to create a coherent experience that is user-focused and contributes to achieving the strategic objectives of each party involved. Currently, there are solutions available for communicating with guests, but none of the existing solutions are fully integrated, resulting in some communication with guests being left unaddressed or messages remaining unread. This reduces the quality of service provided and jeopardizes business competitiveness. Furthermore, there is no connection with further communication with third parties when needed, which slows down communication as it depends entirely on the human factor i.e., the person passing on the information creating a risk that this may be omitted, thus further reducing service quality. Existing solutions also lead to unnecessary expenditure of human and time resources, as one person might unknowingly communicate with the same guest through multiple channels.
- Total value of the project: 230.821,03 EUR
- Amount of non-refundable funds: 196.197,87 EUR
- Duration of the project (12 months)
Duration of the Small Project (01.01.2025. – 31.12.2025.)
- Locations of the small project
Vukovar – Gospodarska zona Vukovar 5, 32000 Vukovar
Mostar – Ulica kralja Zvonimira 3, 88000 Mostar
Budva – Žrtava fašizma BB, 85310 Budva
- Countries involved in the project: Republic of Croatia, Bosnia and Herzegovina, Montenegro
- Specific objectives of the project
Strengthening sustainable growth and competitiveness of small and medium-sized enterprises, and creating jobs in these enterprises, including productive investments. Smart investments in research, innovation, and competitive entrepreneurship
- Main results of the project
Through the project activities, investments will be made in research, innovation, and competitive entrepreneurship, as well as in strengthening sustainable growth and the competitiveness of small businesses, including productive investments.
In this way, the project will contribute to the following indicators:
1. Small and medium-sized enterprises (SMEs) introducing product or process innovation
2. Solutions taken up or up-scaled by organizations
3. Pilot actions developed jointly and implemented in projects
4. Jointly developed solutions
- Expected results of the project
The project will develop a multichannel communication module (omnichannel) that provides unified communication between guests and users of the module (for example, travel agencies, hospitality and hotel facilities, etc.), as well as third parties (for example, maintenance services).
- Project Activity:
- Development of a new product and procurement of equipment for joint development– The project includes an activity for developing a new product, where all three partners collaboratively develop and implement an innovative product to be launched on the market as part of later joint market activities. This activity encompasses personnel costs and associated administrative expenses, as well as costs for external services and equipment procurement needed for development. It also includes the expense of an external project management expert and costs related to communication and promotional activities.
- Sustainability of the project
The sustainability of the project results will be ensured through the establishment of joint collaboration among all three partners during the post-project phase, specifically in the commercialization period. Each partner will be responsible for a specific segment in the development and implementation of the new product, according to their expertise. MAIC Ltd. will handle the technical development of the solution, while HIT Property Management Mostar Ltd. and SINBIA Ltd. will be responsible for developing the processes and protocols for implementing the solution within tourism organizations.
More about the EmBRACE Small Project Fund: https://cbchb.eu/
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